KOREASCHOLAR

THE IMPACT OF AI DISCLOSURE ON PERCEIVED CREATIVITY OF PRINT ADVERTISEMENTS FOR HIGH AND LOW INVOLVEMENT PRODUCTS

Cunhyeong Ci, Hee-Bok Lee, Seungbae Park

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.39

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.30-34

WEBROOMING OR SHOWROOMING IN FASHION SHOPPING? A MATTER OF INVOLVEMENT

Carlos Flavián, Daniel Marín, Carlos Orús

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.475-480

MEN’S BODY SATISFACTION AND THEIR ATTITUDES TOWARD TRENDY CLOTHING: THE MEDIATOR ROLE OF FASHION INVOLVEMENT

Jihyun Sung, Ruoh-Nan Yan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.451-455