KOREASCHOLAR

A STUDY ON THE DEVELOPMENT OF LOCAL CULTURE AND ART CONTENTS FOR MARKETING IMPLICATIONS

Juhyun Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.653

HOW TO SUPPORT LOCAL PRODUCERS? THE ROLE OF PROTECTIONISM IN EMERGING MARKETS

Alexander Krasnikov, Vera Rebiazina

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.254-257

THE IMPACT OF ONLINE MARKETING TOOLS ON A PURCHASING DECISION FOR A LOCAL CLOTHING BRAND

Ksenia Stakhanova, Alexander Pakhalov

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.450-455

NAVIGATING THROUGH TURBULENT TIMES: GLOBAL AND LOCAL ACTORS IN THE LUXURY FASHION SUPPLY CHAIN

Simone Guercini, Matilde Milanesi, Andrea Runfola

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.170-173

WHY RECOMMEND LOCAL RATHER THAN GLOBAL BRAND ONLINE?

Li Zheng

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.129-132

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364

INTERESTS BETWEEN GLOBALCONSUMERSAND LOCAL RESIDENTS ― RELATIONS AND GAPS BETWEEN THE FOREIGN TOURISTS AND LOCAL RESIDENTS

Ryuki Nakahara

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.291

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

GLOBAL OR LOCAL FASHION CONSUMER SEGMENTS? A CROSS-CULTURAL ANALYSIS OF DIFFERENT FASHION CONSUMER LIFESTYLE CLUSTERS BASED ON CENTRAL FASHION CONSUMPTION MOTIVES IN FOUR COUNTRIES (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.21-23