GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”
Serena ROVAI
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526
HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS
Su Jin Yang, Yuri Lee
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205