KOREASCHOLAR

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.391-396

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.294-298

THE EFFECT OF CUSTOMIZED CHATBOT SERVICES ON BRAND LOYALTY TOWARD LUXURY BRANDS

Minju Lee, Enju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.828

CONSUMERS’ LOYALTY TOWARDS COSMETICS SOUTH AFRICAN WEB-STORES: A FEMALE PERSPECTIVE

Nobukhosi Dlodlo

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.780-789

THE EFFECT OF PARASOCIAL RELATIONSHIP IN B2B PURCHASING PLATFORM ON USER LOYALTY: EVIDENCE FROM THE CHINA B2B PURCHASING PLATFORM

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.739

MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT

Satadruta Mookherjee, Jennifer J. Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.696-699

SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY

Heeseok Woo, Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.489

THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.192-194

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

EFFECTS OF PERCEIVED PHILANTHROPY OF LEADING BRAND CORPORATE ON CONSUMER LOYALTY

Jongchul Park, Anesh Sthapit, Yoon Yong Hwang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.801

THE EFFECTS OF BRAND LOYALTY ON THE EMOTIONAL REACTIONS TO A LUXURY BRAND CRISIS: THE MONCLER CASE

Giacomo Gistri, Stefano Pace, Matteo Corciolani

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.555-561

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505

AN EXAMINATION OF FAST FASHION BRAND EQUITY AND BRAND LOYALTY

Jin Su

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.307-309

ARE LOYALTY PROGRAMS EFFECTIVE IN HIGH-END FASHION RETAILERS? A COMPARISON OF PERCEIVED LOYALTY PROGRAM BENEFITS BETWEEN HIGH- AND LOW-END FASHION RETAILERS

Anastasia Stathopoulou, George Balabanis

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.69-70