KOREASCHOLAR

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA

Hao Zhang, Gongming Duan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.157-159

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.30-34

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

THE EFFECT OF LUXURY BRAND ADVERTISING BY STORYSCAPING

Min-Sook Park, Jong -Kuk Shin, Mi-ri Kim, Jae-Hun Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.277

IS THE EFFECT OF LUXURY ADVERTISING ON CONSUMER EVALUATIONS OF FASHION BRANDS POSITIVE OR NEGATIVE?

Akinori Ono, Yuka Eguro, Taichi Narisawa, Naoki Nomura, Takaya Sato, Yuna Sato, Yuta Shibamoto, Soichiro Yoshida

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.196-197

GROTESQUE IMAGERY ENHANCING PERSUASIVENESS OF LUXURY BRAND ADVERTISING

Donghwy An, Chulsung Lee, Janghyun Kim, Nara Youn

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.110-115

EFFECTIVE LUXURY BRAND ADVERTISING FOR SOCIAL MEDIA: MESSAGE ARGUMENTS, SOCIAL TIES, AND CULTURE

Yung Kyun Choi, Yuri Seo, Udo Wagner

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.85

IT ISN’T FOR ME: CHINESE YOUNG MALE CONSUMERS’ INTERPRETATION OF SOCIAL MEDIA LUXURY ADVERTISING

Huan Chen, Ye Wang, Eric Haley

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.13-14

CONSUMER REACTION TO LUXURY ADVERTISING INFORMATION FRAMING WITH DIFFERENT FACE CONCERN: BASED ON REGULATORY FOCUS THEORY

Bi Nan, Wang Ying, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.847-851

SEX APPEAL ADVERTISING AND PERCEIVED LUXURY VALUES

Nurfareena Zahari, Fang Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.830

“JUST LIKE US, BUT DIFFERENT”: STIGMATIZED CONSUMERS’ READING OF SOURCES IN LUXURY FASHION BRANDS ADVERTISING

Daiane Scaraboto, Luciana A. Gil, Todd Pezzuti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.829

THE INFLUENCE OF IMPLICIT SELF-THEORIES ON CONSUMER EVALUATIONS OF LUXURY BRAND APPEALS IN ADVERTISING

Jaehwan Kwon, Dongwoo Ko, Yuri Seo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.824-828

CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS

Shubin Yu, Liselot Hudders, Verolien Cauberghe

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.810-811