KOREASCHOLAR

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.396-398

THE EFFECT OF LUXURY BRAND ADVERTISING BY STORYSCAPING

Min-Sook Park, Jong -Kuk Shin, Mi-ri Kim, Jae-Hun Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.277

GROTESQUE IMAGERY ENHANCING PERSUASIVENESS OF LUXURY BRAND ADVERTISING

Donghwy An, Chulsung Lee, Janghyun Kim, Nara Youn

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.110-115

EFFECTIVE LUXURY BRAND ADVERTISING FOR SOCIAL MEDIA: MESSAGE ARGUMENTS, SOCIAL TIES, AND CULTURE

Yung Kyun Choi, Yuri Seo, Udo Wagner

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.85

THE INFLUENCE OF IMPLICIT SELF-THEORIES ON CONSUMER EVALUATIONS OF LUXURY BRAND APPEALS IN ADVERTISING

Jaehwan Kwon, Dongwoo Ko, Yuri Seo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.824-828