Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212
LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.352
AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.245-256
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.475-477
EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.372-373
THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.266
FITTING IN OR STANDING OUT: LUXURY BRAND CONSUMPTION AMONGST CHINA’S POST-80S CONSUMERS
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.502-503
WORD-OF-MOUTH AND LUXURY BRAND CONSUMPTION: THE ROLE OF ATTITUDE FUNCTIONS
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.480
BRAND PROMINENCE AND STATUS IN LUXURY CONSUMPTION
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.318-323