KOREASCHOLAR

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.65-70

LUXURY BRAND EXPERIENCE AND UGC EFFECTS

Jihye Yu, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.834

RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.434

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA – CO-CREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.266-267

CUSTOMER SACRED EXPERIENCE AND STRATEGIC POSITIONING OF LUXURY BRAND

Critiano Ciappei, Lamberto Zollo, Andrea Boccardi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.727