KOREASCHOLAR

ARTIFICATION IN LUXURY BRAND MARKETING: A COMPREHENSIVE LITERATURE REVIEW

Amalia Nangeroni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.45

FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

Hyejin Jun, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.830

SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS?

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.242-244

MARKETING A LUXURY BRAND THROUGH DIGITAL STORYTELLING: AN ANALYSIS OF CAMPAIGN DIFFUSION THROUGH YOUTUBE AND INSTAGRAM

Emily Raymond, Donna Smith, Joseph F. Hair

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.116-121

THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.91-96

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68