KOREASCHOLAR

LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.827

ECONOMIES OF SMALL: NICHE STRATEGIES AND SUCCESS FACTORS OF INDEPENDENT LUXURY BRANDS IN A GLOBAL MARKET DOMINATED BY BIG BUSINESS

Fabio Duma, Mark Popcsev, Daniel Seelhofer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.343-350

SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Hakil Moon, David E. Sprott

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.199-200