KOREASCHOLAR

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

DIGITALIZATION OF LUXURY BRANDING: COCREATION WITH DATA-FIED CONSUMERS

Juanjuan Wu, University of Minnesota

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.107-108

LUXURY FASHION BRANDING ON THE INTERNET

Carmen-Maria Albrecht, Pietro Häger

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.746-747

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.348-353

HOW SOCIAL DISTANCE SHOWN IN A SOCIAL MEDIA CRAFTSMANSHIP VIDEO EFFECTS LUXURY BRAND EXPERIENCES

Jung Eun Lee, Song-Yi Youn

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.58

ON LUXURY BRANDING AND SEMIOTICS. CULTURAL REPRESENTATION OF "BULGARIAN ROSE"

Ivo Iv. Velinov

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.15

BUILDING BRAND PERSONALITY IN THE HIGH-END CULTURAL AND CREATIVE INDUSTRIES

Klaus Heine, Marco Eisenberg, Vera Seidemann

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.527

CO-BRANDING FOR PROTOTYPICAL LUXURY BRANDS: CONCEPTUALISATION AND HYPOTHESES DEVELOPMENT

Aaron Lim, Ian Phau

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.695

THE STAKES AT BUILDING A LUXURY CLUSTER IN AN INGREDIENT BRANDING STRATEGY: THE CASE OF CALAIS LACE

Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.567-569

EXPERIENTIAL E-LUXURY: THE RISE OF ONLINE FASHION BRANDING

Kate Armstrong, Eva Schwarz, Nikita Richards

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.497-501

SUSTAINABLE LUXURY, BRANDING AND COMPETITIVENESS: THE REVIVIAL OF THE TAILORING CRAFT IN RELATIONAL PRODUCTION NETWORKS

WenYing Claire Shih, Konstantinos Agrafiotes

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.378

SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Hakil Moon, David E. Sprott

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.199-200

EXPLORING THE EFFECTIVENESS OF GUILT IN A LUXURY BRANDING CONTEXT

Michael Lwin, Ian Phau

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.160-165