UNLEASHING QUIET LUXURY: CRAFTING VALUE FOR THE INCONSPICUOUS CONSUMER
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.550-554
LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.382-387
BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.310-316
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.264-265
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106
CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79
EXPLORING CONSUMER RESPONSES TO SUSTAINABLE LUXURY PRODUCTS MADE OF LEATHER ALTERNATIVES
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.76
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.12-15
THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.361
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.300-304
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.244
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.242
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.239-240
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.204-220
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.341-345
CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.213-214
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416
IS THE EFFECT OF LUXURY ADVERTISING ON CONSUMER EVALUATIONS OF FASHION BRANDS POSITIVE OR NEGATIVE?
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.196-197