KOREASCHOLAR

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.

Anna Claudia Pellicelli, Carola Romana Garrone

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.204-220

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

CHANGING PATTERNS OF LUXURY FASHION CONSUMER BEHAVIOUR THROUGH DIGITAL

Serena Rovai

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.419-420

LUXURY CONSUMER BEHAVIOUR OF CHINESE YOUNG ADULTS – A COMPARISON BETWEEN INTERNATIONAL STUDENTS & YOUNG CONSUMERS FROM MAINLAND CHINA

Anne-Flore Maman Larraufie, Lu Wang, Nathalie Veg-Sala

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.170-171