KOREASCHOLAR

DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.427-431

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299

CROSS-CULTURAL STUDY: VALUE PERCEPTION ON FASHION LUXURY PURCHASE IN INDIVIDUALISTIC AND COLLECTIVISTIC COUNTRY

Raras Cynanthis, Yi Wang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.736-742