KOREASCHOLAR

SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS

Pranati Dash, Anjuman Antil, Sneha Kadyan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.608-613

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE

Filipa Rosado-Pinto, Carla Jordão

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.462-465

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.327

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM

Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.317

BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS

Gabriele Murtas, Giuseppe Pedeliento

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.310-316

INSTAGRAM'S DOMINANCE IN LUXURY FASHION: A STUDY ON NARRATIVE ELEMENTS AND ENGAGEMENT

Marga Velar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.213-217

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

Nina Van Volkinburg, Alex Thompson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.87-91

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.65-69

ATTENDING INTERNATIONAL LUXURY FASHION SHOWS: DRIVERS AND MODERATING FACTORS OF CONSUMERS' TRAVEL INTENTIONS

Norman Peng, Annie Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.59-63

ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL

Jin Jeong, Kwak Saenim, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.40-44

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

LUXURY FASHION SECOND-END AND NEW MOTIVATIONS AND TRENDS IN A PANDEMIC CONTEXT FROM ONLINE COMMUNITIES

Monica Faraoni, Silvia Ranfagni

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.418-422

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.333-337