KOREASCHOLAR

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.65-69

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.65-70

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.27

THE EFFECT OF FASHION CONSCIOUSNESS AND STATUS CONSUMPTION IN SOCIAL MEDIA: FOCUSING ON THE LUXURY BRAND

Min-Sook Park, MinKyung Moon, Jong-Kuk Shin, JaeHun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.475-477

BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION

Joelle Majdalani, Mona Mrad, Zeinab El Khansa

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.375-376

LUXURY FASHION BRAND’S SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM

Jihye Yu, Wei Jiang, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.549

FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET

Julia Finnegan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416

THE NEGATIVE EFFECTS OF BRAND-CONSUMER INTERACTIONS ON SOCIAL MEDIA ON PERCEPTIONS OF LUXURY FASHION BRANDS

Minjung Park, Hyunjoo Im, Hye-Young Kim,

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.168-169

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

VALUE CO-CREATION PROCESS OF LUXURY FASHION BRAND: EXAMINING THE RELATIONSHIPS AMONG ENCOUNTER ATTRIBUTES, CONSUMER VALUE, BRAND VALUE AND PURCHASE INTENTION

Eunah Choi, Eunju Ko, Angella J. Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.89

THE ROLE OF ASSIMILATION AND INDIVIDUATION IN TEEN ATTITUDES TOWARD LUXURY FASHION BRANDS: A CROSS-CULTURAL STUDY

Elodie Gentina, L. J. Shrum, Tina M. Lowrey

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.172-177