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HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS
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TO BURN OR NOT TO BURN: A CASE STUDY OF LOUIS VUITTON AND ITS DEADSTOCK DILEMMA
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THE HERITAGE EFFECT: THE TRANSITION FROM LUXURY TO NEO-LUXURY GOODS IN THE CHINESE MARKET
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HIGH-NFU (NEED FOR UNIQUENESS) CONSUMERS’ INTENTION TO GENERATEWOM ABOUT LUXURY GOODS
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ARE SUSTAINABLE LUXURY GOODS A PARADOX FOR MILLENNIALS?
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FITTING IN OR STANDING OUT: LUXURY BRAND CONSUMPTION AMONGST CHINA’S POST-80S CONSUMERS
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EXPERIENTIAL E-LUXURY: THE RISE OF ONLINE FASHION BRANDING
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REPOSITIONING THE LUXURY FASHION INDUSTRY: A CONSUMER-BASED MODEL
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