KOREASCHOLAR

STRATEGIC UNDERSTANDING OF AFFORDABLE LUXURY CONSUMPTION: FOCUSING ON SELF-MANAGEMENT AND IMPRESSION MANAGEMENT TOOLS

Hyukjin Jung, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.86

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

A CONCEPTUAL STUDY CUSTOMER-CENTRIC LUXURY ECOSYSTEMS: AN INNOVATIVE STRATEGIC APPROACH FOR LUXURY CUSTOMER EX- PERIENCE MANAGEMENT

Maya Gadgil, Selina Guhl, Albena Björck

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.231-235

CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS

Matthias Pieth, Fabio Duma

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.241

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.348-353

TRADITIONS VS INNOVATIONS: THE IMPACT OF TOP EXECUTIVES’ BACKGROUND ON STRATEGY AND INNOVATIONS IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.565-572

CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM: EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES

Fabio Duma, Christine Hallier Willi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.793-797

EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Jung Eun Lee, Brandi Watkins

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.514-515

A STUDY OF COVERT AND OVERT NARCISSISTIC CONSUMERS IN LUXURY BRAND MANAGEMENT

Seong-Yeon Park, Yeu-Jin Kang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.40-44