KOREASCHOLAR

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505

3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES

Giacomo Marzi, Lamberto Zollo, Andrea Boccardi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.413-416