KOREASCHOLAR

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.42-46

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711

SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE

Jungsun Cho, Bruno Godey, Junghyun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.594-599

LUXURY BRANDS AND SOCIAL MEDIA: IMPLICATIONS AROUND NEW TRENDS IN SELLING LUXURY PRODUCTS. A STUDY ACROSS DIFFERENT PRODUCT CATEGORIES

Fbrizio Mosca, Cecilia Casalegno, Caterina Rosso

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.1-2

THE MIND OF THE BEHOLDER: HOW LUXURY ASSOCIATIONS MODERATE PRODUCT–ENVIRONMENT CONGRUENCE EFFECTS IN PRODUCT PLACEMENT

Patricia Rossi, Felipe Pantoja, Kacy K. Kim, Sukki Yoon

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.590