KOREASCHOLAR

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.132

LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.827

TRADITIONS VS INNOVATIONS: THE IMPACT OF TOP EXECUTIVES’ BACKGROUND ON STRATEGY AND INNOVATIONS IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.565-572

THE STAKES AT BUILDING A LUXURY CLUSTER IN AN INGREDIENT BRANDING STRATEGY: THE CASE OF CALAIS LACE

Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.567-569

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.270-274

SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Hakil Moon, David E. Sprott

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.199-200