KOREASCHOLAR

SUSTAINABLE MARKETING ACTIVITIES IN TRADITIONAL MARKETS:A fsQCA APPROACH

Jaesuk Jung, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.487

A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Xina Yuan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.372-375

SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS?

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.242-244

CONSUMER PERCEPTION ON TECHNOLOGY AND CULTURAL CONVERGENCE MARKETING ACTIVITIES OF A FASHION BRAND: FOCUSED ON DETERMINANTS OF ADOPTION

Haesung Whang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.897-901

SUSTAINABILITY MARKETING ACTIVITIES FOR FASHION BRANDS AND THEIR EFFECTS ON CUSTOMER EQUITY AND PURCHASE INTENTION

Ik Choi, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.896