KOREASCHOLAR

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS.

Ge Kuan Fu-Yung, Huang Chih-Hsiung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.340-341

DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING COMMUNICATION

Xina Yuan, Jungmin Jung, Feng Xiong, Sha Cai

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.297-302

CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND

Yujin Chang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.894-895

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

BUILDING FASHION BRANDS THROUGH SOCIAL MEDIA

Hanna Kontu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.342-347