KOREASCHOLAR

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.226-228

THE EFFECTS OF THE FIRM'S STRATEGIC MARKETING ORIENTATION ON VALUE CO-CREATION AND RELATIONSHIP PERFORMANCE

Kyong Ryul Koo, Jeong Hye Choi, Kyung Hoon Kim, Nam Hee Jin

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.40-41

STYLISTIC INNOVATION AND MARKETING PERFORMANCE: THE ENTREPRENEURIAL COGNITIVE COMPLEXITY OF SMALL ARTS AND CRAFTS FIRMS IN B2C AND B2B MARKETS

Ting-ling Lin, Wai-sum Siu

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.29

MARKETING CAPABILITY, EXPORT MARKETING STRATEGY, AND EXPORT PERFORMANCE: MODERATING EFFECTS OF EXPORT FIRMS' CHARACTERISTICS

Kyong Ryul Koo, Kyung Hoon Kim, Sang Jin Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.228-231