KOREASCHOLAR

WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING

Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612

CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND

Yujin Chang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.894-895

ART OF INVENTION: MARKETING STRATEGIES FOR INDEPENDENT LUXURY WATCH BRANDS.

Maria Bashutkina

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.142-151