KOREASCHOLAR

CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.132

PASTA ‘MADE IN TUSCANY’: TRACEABILITY AND SUSTAINABILITY AS MARKETING STRATEGY

Ada Baldi, Marco Mancini, Anna Dalla Marta, Simone Orlandini

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.685-689

MARKETING CAPABILITY, EXPORT MARKETING STRATEGY, AND EXPORT PERFORMANCE: MODERATING EFFECTS OF EXPORT FIRMS' CHARACTERISTICS

Kyong Ryul Koo, Kyung Hoon Kim, Sang Jin Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.228-231