KOREASCHOLAR

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.333-337

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.257-258

CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS

Matthias Pieth, Fabio Duma

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.241

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

LUXURY BRANDS AND SOCIAL MEDIA: IMPLICATIONS AROUND NEW TRENDS IN SELLING LUXURY PRODUCTS. A STUDY ACROSS DIFFERENT PRODUCT CATEGORIES

Fbrizio Mosca, Cecilia Casalegno, Caterina Rosso

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.1-2

LUXURY BRANDS AND THE ONLINE COMMUNICATION: NEW CHALLENGES IN A CHANGING CONTEXT

Cecilia Casalegno, Fabrizio Mosca

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.189