ECONOMIES OF SMALL: NICHE STRATEGIES AND SUCCESS FACTORS OF INDEPENDENT LUXURY BRANDS IN A GLOBAL MARKET DOMINATED BY BIG BUSINESS
Fabio Duma, Mark Popcsev, Daniel Seelhofer
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.343-350
THE IDENTITY OF INDEPENDENT NICHE LUXURY BRANDS: DIFFERENTIATING CHARACTERISTICS AND THE ROLE OF AUTHENTICITY
Fabio Duma, Mark Popcsev
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.245-252