KOREASCHOLAR

DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.759-760

IS ONLINE FASHION A “FLAT WORLD”? AN ANALYSIS ABOUT BRANDS AND MARKETS BEHAVIOR

Patricia SanMiguel, Teresa Sadaba, Simone Guercini

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.753-756

INFLUENCING CHARITABLE BEHAVIOR THROUGH INSIGHTS FROM BEHAVIORAL ECONOMICS: IMPLICATIONS FOR THE MANAGEMENT OF ONLINE RETAIL ENVIRONMENTS IN THE FASHION INDUSTRY

Philipp Simbrunner, Bodo B. Schlegelmilch, Verena Stacheneder

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.517

ASSESSING ONLINE BRAND EXPERIENCE THROUGH CONSUMER BRAND ENGAGEMENT BEHAVIOR

Valentina Mazzoli, Raffaele Donvito, Laura Grazzini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.470-474