KOREASCHOLAR

HOW ONLINE CUSTOMER REVIEWS AFFECT SALES AND RETURNS IN FASHION

Tobias Maximilian Lohse, Jan Kemper, Malte Brettel

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.501-506

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS ON RETAILERS' PERFORMANCE IN ONLINE FASHION FROM A CROSS-CULTURAL PERSPECTIVE

Tobias Maximilian Lohse, Jan Kemper, Malte Brettel

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.337-342