KOREASCHOLAR

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128

EMPOWERMENT THROUGH THE USE OF INGRATIATION IN HERMÈS ONLINE LUXURY BRAND COMMUNITIES

Marina Leban, Benjamin Voyer

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.512

THE APPROPRIATENESS OF PROMOTING LUXURY BRANDS ONLINE. THE EFFECTS OF BRAND HIERARCHY AND LUXURY VALUE

Alexandra Karpova, Thao Nguyen, George Balabanis

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.389-390