KOREASCHOLAR

MOTIVATIONS AND MEDIA INFLUENCES THAT DRIVE MILLENNIALS AND GEN Z ONLINE LUXURY PURCHASING DECISIONS

Vittoria Lama, Patricia Sanmiguel Arregui, Tekila Harley Nobile

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.603-607

CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.466-470

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35

GETTING UP CLOSE AND PERSONAL: THE USE OF SOCIAL MEDIA BY ONLINE FASHION RETAILER CEOS

Bin He, Yoon-Jung Lee, Yoori Chae

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.22-26

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80