KOREASCHOLAR

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, João Guerreiro, Maria Inês Romero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.375-380

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

MINDFULNESS VS. MINDLESSNESS: LUXURY BRAND CAMPAIGN EFFECTS ON PERCEIVED SUSTAINABILITY AND OUTCOMES

Juran Kim, Huimin Xu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.70

EXAMINING THE IMPACTS OF PERCEIVED RARITY AND PERCEIVED EXCLUSIVITY ON CONSUMERS’ PERCEIVED VALUE FOR LUXURY

Xujia Wang Libby, Billy Sung, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.383-385

HOW ENVIRONMENTAL STIMULI AFFECT CONSUMER PERCEIVED VALUE OF LUXURY LIFESTYLE FASHION STORES? AN EMPIRICAL STUDY OF CHINESE CONSUMERS

Yini Chen, Ting Chi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.207-212

IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMERS OF LUXURY PRODUCTS? RESULTS FROM AN EXPERIMENT BASED ON THE APPLICATION OF THE CUSTOMER-BASED BRAND EQUITY MODEL

Elena Cedrola, Geneviève Cohen-Cheminet, Stefania Masé

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.323-328

SEX APPEAL ADVERTISING AND PERCEIVED LUXURY VALUES

Nurfareena Zahari, Fang Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.830

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505