KOREASCHOLAR

THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION

NAN BI, JIELING TANG, CHENGYUE YIN

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.529

EXPLORING THE IMPACT OF TECHNOLOGY ORIENTATION ON PHYGITAL SPACE PERCEPTION AND LUXURY CONSUMPTION EXPERIENCES IN ANIMAL CROSSING: NEW HORIZONS

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.339-342

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

INSTAGRAM SHOP CHECKOUT FEATURE: USER PERCEPTION, TRUST AND LOYALTY

Jiyoung Kim, Tran Tran, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.294-298

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.141-143

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.338-339

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.257-258

AN EXTENDED APPROACH OF CONCEPTUALIZING AND MEASURING THE PERCEPTION AND APPRAISAL OF LUXURY FASHION

Klaus-Peter Wiedmann

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.628

SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE

Jungsun Cho, Bruno Godey, Junghyun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.594-599

THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.192-194

A STUDY ON CONSUMER PERCEPTION OF SAFETY ANXIETY ON OVERALL CLOTHING ENVIRONMENT

Shinyoung Park, Yuri Lee, Jooyoun Kim, Eunkyung Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.73-78

CONSUMER’S PRICE PERCEPTION AND SALES PROMOTION OF FASHION BRANDS IN THE SOCIAL COMMERCE MARKET

Eun Young Kim, Min-young Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.550

CONSUMER PERCEPTION ON TECHNOLOGY AND CULTURAL CONVERGENCE MARKETING ACTIVITIES OF A FASHION BRAND: FOCUSED ON DETERMINANTS OF ADOPTION

Haesung Whang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.897-901

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803

CONSUMER INTENTION TO USE MOBILE PROMOTIONS: ITS RELATION TO PRICE PERCEPTION AND CHOICE HEURISTICS

Eun Young Kim, So Young Lee, Tae Youn Kim, Heewon Sung

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.756-757

CROSS-CULTURAL STUDY: VALUE PERCEPTION ON FASHION LUXURY PURCHASE IN INDIVIDUALISTIC AND COLLECTIVISTIC COUNTRY

Raras Cynanthis, Yi Wang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.736-742

DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA

Shinjung Yoo, Xin Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.675-676

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

FASHION INDUSTRY AND CITY BRANDING AN ANALYSIS OF VISITORS PERCEPTION OF FLORENCE

Francesco Capone, Luciana Lazzeretti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.361-365