KOREASCHOLAR

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION

Joonheui Bae, Dong Mo Koo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.47

THE EFFECT OF PARASOCIAL RELATIONSHIP IN B2B PURCHASING PLATFORM ON USER LOYALTY: EVIDENCE FROM THE CHINA B2B PURCHASING PLATFORM

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.739

SUSTAINABLE VALUE CO-CREATION EXPERIENCE IN SOCIAL PLATFORM SERVICE

Chang Suk Choi, Sang Jin Kim, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.393

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

ASSESSING THE EFFECTS OF SOCIAL PLATFORM IN FASHION MANAGEMENT

Jooah Ahn, Yumi Kim, Juran Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.67

CONSUMERS’ DIFFERENTIAL BEHAVIOR TOWARDS PLATFORM-SHARING AND INDEPENDENT BRANDS: THE ROLE OF GENERAL INTELLIGENCE

Jaakko Aspara

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.133-134