KOREASCHOLAR

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.427-431

THE DISRUPTIVE POWER OF FASHION BLOGGERS

Eirini Bazaki

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.395-396

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299

THE USE OF POWER IN SELF AND COLLECTIVE INTERESTS OF RETAILERS AND SMALL APPAREL SUPPLIERS’ RELATIONSHIPS.

Cagri Talay, Lynn Oxborrow, Clare Brindley

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.127

THE POWER OF MEDIA TYPES ON CONSUMER’S ACCEPTANCE OF ADVERTISING INFORMATION: FOCUSED ON CLOTHING AD FOR KOREAN TEENAGERS

Hyeonjin Soh, Hyogyoo Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.60-64

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

DESIRE FOR EXCLUSIVITY, POWER, AND PREFERENCE FOR SCARCE PRODUCTS

Youngseon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.554