KOREASCHOLAR

EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.510-515

BRAND MARKING PRESENCE AS THE INDICATION OF A LUXURY’S CONSPICUOUSNESS; A SYSTEMATIC LITERATURE REVIEW

Felicia Caitlin, Shin’ya Nagasawa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.161-165

HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE

Maria Crespo, Sandra Maria Correia Loureiro, João Guerreiro, Ricardo Godinho Bilro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.819-823

MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT

Satadruta Mookherjee, Jennifer J. Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.696-699

THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE

Taeyeon Kim, Yongjun Sung, Jang Ho Moon

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.399

YOU MAY LIE WHEN YOU WEAR PRADA: THE EFFECT OF BRAND LOGO PRESENCE ON IMPLICIT-EXPLICIT ATTITUDES CONGRUENCY

Sangdo Oh, Chaeho Lee, Sukki Yoon, Kacy K. Kim, Yung Kyun Choi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.513