KOREASCHOLAR

THE EFFECT OF LIGHTING ON AUGMENTED REALITY EXPERIENCES: HOW IT AFFECTS PRODUCT PERCEPTIONS

Sergio Barta, Philipp Rauschnabel, Carlos Flavián, Raquel Gurrea

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.576-577

CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.433-436

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND

Joonheui Bae, Juyeun Jang, Erin Cho

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.325

CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.235-240

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.141-143

HOW TO WRITE THE BRAND NAME? SCRIPT USED FOR THE BRAND NAME INFLUENCE ON BRAND IMAGE AND BRAND ATTITUDE IN REGARD TO PRODUCT-CATEGORY SCHEMA FIT

Roshchupkina Olga

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.405-411

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.351

KNOWING ENOUGH PRODUCT INFORMATION OR GETTING PERSONALIZED RECOMMENDATIONS, WHICH IS MORE IMPORTANT IN RENTING CLOTHES

Yujeong Won, Yuri Lee, Hyejung Jung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.345-350

PRODUCT RETURNS AND THE MEDIATING ROLE OF USER GENERATED CONTENT COMMUNICATION IN CONSUMER SATISFACTION

Serena Rovai, Wilson Ozuem, Silvia Ranfagni, Michelle Willis

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.139-155

THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING

Juhyun Kim, Huanzhang Wang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.115

DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.42-46

TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS

Cagri Talay, Lynn Oxborrow, Stella Claxton

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.722-730

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.663-668

PRICING ADD-ON PRODUCTS: THE EFFECT OF PRICE DIFFERENCES AMONG BASE AND ADD-ON PRODUCTS OF MOBILE GAMES ON ADD-ON PRODUCT SALES

Seongsoo Jang, Jaihak Chung, Philip James Kitchen

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.650-655

SAVORING THE PRODUCT: A LOOK AT THE IMPACT OF AI ON PRE AND POST PURCHASE SATISFACTION

Sharmin Attaran, Mohsen Attaran, Diane Kirkland

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.614-625

SOCIAL VS. FUNCTIONAL LUXURY VALUE: THE IMPACT OF SOCIAL MEDIA INTERACTION ON CONSUMERS’ LUXURY VALUE PERCEPTION AND PRODUCT CHOICE

Jungsun Cho, Bruno Godey, Junghyun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.594-599