KOREASCHOLAR

HOW TO WRITE THE BRAND NAME? SCRIPT USED FOR THE BRAND NAME INFLUENCE ON BRAND IMAGE AND BRAND ATTITUDE IN REGARD TO PRODUCT-CATEGORY SCHEMA FIT

Roshchupkina Olga

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.405-411

THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING

Juhyun Kim, Huanzhang Wang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.115

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.663-668