WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE
Olga Kim, Wenying Tan, Eun-Ju Lee
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355
KNOWING ENOUGH PRODUCT INFORMATION OR GETTING PERSONALIZED RECOMMENDATIONS, WHICH IS MORE IMPORTANT IN RENTING CLOTHES
Yujeong Won, Yuri Lee, Hyejung Jung
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.345-350