KOREASCHOLAR

THE EFFECTS OF PRODUCT TYPE AND WEBTOON ATTITUDE IN WEBTOON PRODUCT PLACEMENT: THE MODERATING EFFECT OF PRODUCT PLACEMENT TYPE

Sojung Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.187

THE MIND OF THE BEHOLDER: HOW LUXURY ASSOCIATIONS MODERATE PRODUCT–ENVIRONMENT CONGRUENCE EFFECTS IN PRODUCT PLACEMENT

Patricia Rossi, Felipe Pantoja, Kacy K. Kim, Sukki Yoon

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.590

COMBINING PRODUCT PLACEMENT AND COUNTRY OF ORIGIN EFFECT TO INCREASE BRAND EQUITY

Roberto Chierici, Maria Cristina Morra, Angelo Di Gregorio

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.125-129