KOREASCHOLAR

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.654-655

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA

Marike Venter de Villiers, Hanita Channa, Safa Ebrahim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.585-599

UNVEILING THE PATH FROM INFORMATION-SEEKING TO PURCHASE IN LIVE STREAMING: AN INFORMATION FORAGING PERSPECTIVE

Xi Luo, Jun-Hwa Cheah

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.527

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

EXPLORATION OF THE USAGE CONTEXTS AND COGNITIVE PROCESS OF AI DEVICES PURCHASE

Minyoung Lee, Sanghyun Kim, Stephen Choi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.449

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.381

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.327

CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.235-240

THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING

Jessica Weeks, Moumita Gyomlai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.109

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.2

THE EFFECT OF RELATIONAL BONDS ON TRUST AND PURCHASE INTENTION IN LIVE STREAMING COMMERCE

Nuo Jiang, Liwen Zhang, Huimin Wang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.374-375

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.305

THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.244

SECOND HAND LUXURY: CONSUMER MOTIVATIONS BEHIND THE PURCHASE OF PRE-OWNED LUXURY GOODS – THE CASE OF LUXURY WATCHES

Yves Baumann, Fabio Duma

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.242