KOREASCHOLAR

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.381

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.244

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803

KOREAN FEMALE ATTITUDE AND PURCHASE DECISION CRITERIA TOWARDS PREMIUM PADDED OUTERS FOR COLD WEATHER

Chil Soon Kim, Ken Ri Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.618-619