KOREASCHOLAR

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.654-655

WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA

Marike Venter de Villiers, Hanita Channa, Safa Ebrahim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.585-599

ANALYSING AI-GENERATED LUXURY FASHION: THE PERCEIVED VALUE AND CUSTOMER’S PURCHASE INTENTION

Margarida Matias, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.397-401

CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.235-240

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

THE EFFECT OF RELATIONAL BONDS ON TRUST AND PURCHASE INTENTION IN LIVE STREAMING COMMERCE

Nuo Jiang, Liwen Zhang, Huimin Wang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.374-375

THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.305

ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT

Su Ji Hong, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.124-127

FACTORS INFLUENCING THE INTENTION TO PURCHASE PLANT-BASED LATTES: THE MODERATING EFFECT OF LABELING

Hyeonjeong Lee, Dongmin Lee, Junghoon Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.98-103

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.27

FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.824-826

ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA

Helen Duh Inseng, Banqobile Tshabalala

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.777-779

IDENTITY IN FASHION LUXURY BRANDS PURCHASE INTENTION

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.629-632

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.536-537

THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION

Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.445

EFFECTS OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF ENDORSED FASHION PRODUCTS – A MODERATED MEDIATION MODEL

Jennifer DeVita, Bruno Schivinski

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.167-177

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.17

HOW SOCIAL CAPITAL WORKS FOR PURCHASE INTENTION RELATED TO SUSTAINABLE FASHION PRODUCTS

Juran Kim, Ki Hoon Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.88-92

THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS

Kanyanee Ingsa, Li-Wei Mai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.42-49

SUSTAINABILITY MARKETING ACTIVITIES FOR FASHION BRANDS AND THEIR EFFECTS ON CUSTOMER EQUITY AND PURCHASE INTENTION

Ik Choi, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.896