KOREASCHOLAR

THE IMPACT OF REGULATORY FOCUS ON NONLINEAR REWARD GRADIENT BEHAVIOR

Woo Li Ko, Tae Ho Song

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.361

LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.827

CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS

Mayuko Nishii

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.761-762

CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY

Hailin Zhang, Leping Li, Xina Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.400-406

CONSUMER REACTION TO LUXURY ADVERTISING INFORMATION FRAMING WITH DIFFERENT FACE CONCERN: BASED ON REGULATORY FOCUS THEORY

Bi Nan, Wang Ying, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.847-851