KOREASCHOLAR

REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY

Paula Gárgoles, Ružica Brečić, Alica Grilec

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.748-752

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35

IMPACT OF CUSTOMER-BASED CORPORATE REPUTATION ON PERCEIVED RISK AND RELATIONAL OUTCOMES: EVIDENCE FROM FASHION RETAILING

Gianfranco Walsh, Mario Schaarschmid, Stefan Ivens

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.883

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803

CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM: EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES

Fabio Duma, Christine Hallier Willi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.793-797