KOREASCHOLAR

THE LONE CHOCOLATE BAR: THE INFLUENCE OF PERCEIVED SCARCITY ON CONSUMER CHOICE

Siobhan Hatton-Jones, Emma Regolini, Min Teah, Isaac Cheah, Ian Phau

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.425-430

UNDERSTANDING SCARCITY EFFECT ON LUXURY BRANDS USING THE THEORY OF AGONISTIC BEHAVIOUR

Elaine Sutrisna, Min Teah, Ian Phau

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.185-190