KOREASCHOLAR

DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.176

HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE?

Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.798