KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.155

PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE

Alice Audrezet, Béatrice Parguel

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.757-758