KOREASCHOLAR

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.652

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

EXPLORING THE PRESENCE AND EFFECTS OF RACE INCLUSIVITY ON BRANDED CONTENT IN SOCIAL MEDIA

Daniela Langaro, Mariana Vicente Cintra, Catarina Marques

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.510-515

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

PERSONA PIONEERS: VIRTUAL INFLUENCERS IN THE SOCIAL SPHERE

Paula Rodrigues, Ana Pinto Borges, Ana Sousa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.485

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

THE ROLE OF MARKETING COMMUNICATION TOOLS IN PROVIDING A STRATEGIC PLATFORM TO AMPLIFY EMPLOYEE VOICE AND ENHANCE SOCIAL JUSTICE WITHIN THE FASHION SUPPLY CHAIN

Erica Charles, Helen Goworek, Amy Benstead, Victoria Stephens

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?

Ping Zhong, Changju Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.281-285

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

WHAT MAKES SOCIAL MEDIA INFLUENCERS’ SOCIAL CAUSE COMMUNICATION SPECIAL? A SEMANTIC NETWORK ANALYSIS OF THEIR PHILANTHROPIC SOCIAL MEDIA POSTINGS

Angie Lee, Te-Lin Doreen Chung, Olivia Johnson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.156

THE RISE OF THE DEINFLUENCERS: PERCEIVED SIMILARITY AND EMOTIONS IN ADVOCATING SUSTAINABLE CONSUMPTION ON SOCIAL MEDIA

Gina Tran, Khaled Aboulnasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.155

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.148

SUSTAINABILITY IN FASHION MANAGEMENT: A SOCIAL MEDIA PERSPECTIVE ON MAINSTREAM FASHION GOVERNANCE IN THE UK

Nkosivile Madinga, Siphiwe Dlamini, James Lappeman

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.132-138

WEAVING A SUSTAINABLE FUTURE FOR FASHION: THE ROLE OF SOCIAL ENTERPRISES IN EAST LONDON

Rubab Ashiq

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.131

HOW SOCIAL EXCLUSION HINDERS SUSTAINABLE FASHION CONSUMPTION: MODERATING ROLE OF INTERDEPENDENT SELF-CONSTRUAL

Yoko Sugitani, Taku Togawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.116

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.386-391

BUILDING SOCIAL CAPITAL FROM MEDIATED SPORTS: EXAMINING THE SOCIAL IMPACT OF DIFFERENT TYPES OF SPORT CONTENT CONSUMPTION

Kihan Kim, Hansol Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.381

THE EFFECT OF OLYMPIC VIEWING AND SOCIAL COMMUNICATION ON SOCIAL CAPITAL: FOCUSING ON THE MODERATED MEDIATING EFFECT OF VIEWING VOLUME AND VIEWING DIVERSITY

Kihan Kim, Jongho Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.378

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.338-339